Generally as a photographer blur is not your friend, but there are cases where it can be helpful, for instance in this shoot I did with Victoria University, Insight Creative and their refreshed ‘Know Your Mind’ campaign.
The large image is of the ‘Guide to Undergraduate Study”, and the idea was to capture friendly students enjoying all the energy and buzziness (is that a word?!) that Wellington has to offer. To achieve this warm and inviting mood we chose to shoot at twilight to get those buses blurring and capture the golden streetlights and electric blue sky above.
The other images we shot in studio and were of a range of individual students for use on billboards, buses, bus stops and web use.