Here’s a series of documentary photos I shot in China exploring the cultural phenomenon known as Hanfu photography. Also known as “Guachao” or “National Trend” photography, the picturesque Hunan town of Fenghuang is one of China’s epicenters, and its streets and riverside are awash with participating domestic tourists.

This hugely popular activity is kind of part fashion spectacle, part cosplay adventure and part love letter to 5,000 years of culture. Every day, thousands rent elaborate traditional outfits and after professional hair and makeup, spend hours striking dramatic poses in the ancient cobblestone alleys and stone bridges chasing the perfect shot for Tik Tok and Xiaohongshu (China’s Instagram).

.